How TikTok Shapes Gift Trends in 2025

TikTok is redefining how people shop for gifts in 2025. With 55% of users casually finding gift ideas and 39% actively searching for inspiration, it’s become a go-to platform for shopping trends. Viral hashtags like #TikTokMadeMeBuyIt and unboxing videos influence 69% of users’ gift choices, making TikTok a powerful tool for discovering popular products.

Key takeaways:

Top Gift Categories: Beauty, tech gadgets, home decor, and lifestyle items dominate trends.
Trending Hashtags: Use hashtags like #GiftGuide2025, #GiftsForHer, and #BudgetGifts to find ideas.
Why TikTok Works: Its algorithm, creator reviews, and cost-effective ads drive purchases, with 39% of users buying directly via TikTok Shop.

To stay organized, tools like GiftList help track and personalize TikTok-inspired gift ideas. TikTok isn’t just a platform for fun - it’s shaping how we shop for thoughtful, trendy gifts.

TikTok's Impact on Gift Trends

TikTok has become a powerful tool for discovering and promoting gifts, thanks to its algorithm and engaging content style. The platform's ability to create viral trends has transformed how users find and share gift ideas. Let’s dive into the factors behind this influence and some standout success stories.

#TikTokMadeMeBuyIt Explained

The hashtag #TikTokMadeMeBuyIt has emerged as a major force in gift discovery. Instead of relying on traditional ads, users share their personal experiences with products, creating a ripple effect of trust and interest.

"Content creators and businesses alike should take note of the opportunity the platform presents, and the impact that compelling content and reviews have on purchasing decisions as the holiday season nears." - Ryan Goff, EVP, Chief Marketing Officer at MGH

This blend of authenticity and peer recommendations makes TikTok a unique space for driving purchases.

How TikTok Influences Buying Decisions

TikTok stands out for its ability to turn casual browsing into real buying decisions. Here’s why:

Factor	Influence
Algorithm Engagement	TikTok users are 1.5x more likely to purchase items they discover on the platform compared to others .
Product Discovery	44% of users find products through brand posts, while 30% discover them via ads in their feed .
Purchase Research	38% of users interact with brands during their product research process .
Cost Efficiency	TikTok ads cost $0.10–$1.00 per click, much lower than Facebook's $0.50–$3.00 .

These factors make TikTok a cost-effective and influential platform for brands to showcase their products.

How to Find Popular Gifts on TikTok

Uncover trending gift ideas on TikTok by exploring specific hashtags, following trusted creators, and using tools like GiftList to stay organized.

Best Gift-Finding Hashtags

Hashtags make it easy to find trending gifts on TikTok. Here are some to get you started:

Category	Primary Hashtags	Secondary Hashtags
General Gift Ideas	#TikTokMadeMeBuyIt #GiftGuide2025	#GiftInspo #GiftFinds
Recipient-Specific	#GiftsForHer #GiftsForHim	#TeenGifts #MomGifts
Occasion-Based	#BirthdayGifts #HolidayGifts	#AnniversaryGifts #GradGifts
Price Range	#BudgetGifts #LuxuryGifts	#Under50 #AffordableGifts

Top Gift Recommendation Creators

Some TikTok creators are known for their gift suggestions. Here are a few worth checking out:

Leah the Gift Girl (@leahthegiftgirl): With over 1.3 million followers, Leah shares detailed vlogs about trending products and DIY gifts. Her ideas are practical and perfect for modern gift-givers.
Dave and Sissy (@daveandsissy): This duo, with 1.2 million followers, focuses on seasonal gifts and emerging brands. Their picks often feature unique items that go viral.

"On TikTok, gift guide influencers share the top products to give as gifts year-round." - IZEA

Savannah Baron (@savannah.baron): Savannah, with 197K followers, creates guides for all kinds of recipients, from thoughtful family gifts to trendy options for men.

Using GiftList to Track TikTok Finds

Once you've spotted TikTok's hottest gift ideas, GiftList can help you stay organized:

Save finds instantly using the GiftList browser extension.
Create themed lists like "TikTok Beauty" or "Viral Tech."
Get personalized suggestions with GiftList's AI-powered Genie feature, which recommends items based on your saved finds.

GiftList's universal wish list tool lets you gather items from any online store, making it easy to track and share your TikTok-inspired gift ideas. Stay organized and ahead of trends with these simple tools.

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Most Popular TikTok Gift Types in 2025

Electronics and Tech Gifts

Tech gifts continue to dominate on TikTok, with innovative gadgets often going viral. Users gravitate toward devices that are both functional and stylish. Trends like the "Gamer Girl Glow-Up" have made tech and RGB-themed items especially popular among enthusiasts.

Here are some of the top tech gifts making waves on TikTok:

Category	Trending Items	Key Features
Photography	Smartphone photo printers	Instant prints, portable design
Organization	Magnetic cord holders	Tidy cables, sleek design
Smart Home	LED light strips	Custom colors, app control
Accessories	Tech organizers	Travel-friendly, aesthetic

These trends reflect TikTok’s influence on gift preferences, shaping choices across other categories as well.

Beauty and Wellness Items

Beauty and wellness products are another favorite among TikTok users, blending style with self-care. Skincare and beauty routines are particularly prominent, with 39% of TikTok users purchasing beauty products they discovered on the platform, according to Fourthwall's 2025 report .

Popular aesthetics like "Clean Girl Classics" and "Soft Girl Essentials" have driven demand for:

Skincare gadgets: Mini fridges for beauty products
Self-care tools: Facial massage devices and gua sha sets
Luxury body care: High-end creams and bath products
Hair accessories: Pearl-adorned clips and Y2K-inspired styling tools

These items emphasize TikTok's focus on aesthetics and personal care.

Home and Lifestyle Products

Home and lifestyle gifts are all about combining style with practicality. TikTok trends have turned everyday items into must-have gifts by aligning them with popular aesthetics.

Some trending home and lifestyle items include:

Decor accents: Cloud-shaped mirrors and minimalist vases
Comfort essentials: Satin pillowcases and weighted blankets
Organizational tools: Stylish storage solutions and desk accessories
Kitchen gadgets: Compact appliances and chic kitchen tools

TikTok’s visual appeal and live shopping features make it easy for users to discover and buy these trending products, boosting their popularity.

Making Smart Choices with TikTok Trends

Matching Gifts to Recipients

TikTok trends can be a great starting point for gift ideas, but it's important to tailor your choices to the recipient's preferences. Instead of blindly following what's popular, use TikTok's search tools to find gifts that resonate with their interests.

Here are some tips for aligning gifts with different recipient types:

Recipient Type	Search Strategy
Tech Enthusiasts	Look up gadget reviews and unboxing videos
Beauty Lovers	Search for skincare and makeup product reviews
Home Decor Fans	Explore content based on specific aesthetic styles

If you're using GiftList's AI Gift Ideas Generator (Genie), try incorporating trending TikTok keywords to discover products that balance current popularity with personal relevance.

Once you've narrowed down your options, take the time to ensure the product meets quality standards.

Checking Product Quality

Before committing to a gift, make sure it's worth the investment. Here's how:

Read reviews across multiple platforms to get a well-rounded view of the product.
Check the seller's credibility by looking for verified store profiles.
Watch detailed product demos to understand how the item works.

TikTok hashtags like #DupeCheck and #ProductReview can be incredibly helpful for finding honest opinions. Look for creators who focus on your gift category and post consistently - they're often the most reliable sources for reviews.

Once you're confident in the quality, think about ways to make the gift feel more personal.

Making Gifts More Personal

TikTok trends can inspire your gift choices, but adding a personal touch makes them truly special. Here are a few ideas:

Enhance trending items: Pair a popular item with something that matches the recipient's interests. For instance, if you choose a viral skincare gadget, include products from their favorite skincare brand.
Create themed bundles: Combine several trending items into a cohesive gift set tailored to their hobbies or style.
Add a personal note: Write a heartfelt message explaining why you picked this particular gift, connecting the trend to their personality.

GiftList's Universal Wish List Maker can help you organize TikTok-inspired ideas while keeping track of personalization details. This way, you can plan thoughtful, customized gifts that stand out.

Conclusion

In 2025, TikTok has become a major hub for holiday gift inspiration, with 55% of shoppers finding ideas on the platform and 69% relying on unboxing videos, reviews, and user experiences to guide their choices .

TikTok's impact goes beyond just showcasing products - it reshapes how people research and choose gifts. To make the most of TikTok's trends, consider these tips:

Explore trending hashtags like #TikTokMadeMeBuyIt to spot popular gift ideas.
Watch unboxing videos and reviews from trusted creators for honest insights.
Cross-check product quality on multiple platforms to ensure reliability.
Add a personal touch to trending items to make them more meaningful.

With tools like GiftList, organizing TikTok-inspired gift ideas becomes easier, allowing you to turn viral trends into thoughtful, personalized presents.

While TikTok trends can inspire great ideas, the best gifts balance what's currently popular with what feels personal and relevant. Whether you're shopping for a gadget lover or a beauty enthusiast, TikTok offers plenty of inspiration to help you choose gifts that truly resonate.