Reserve your brand’s spot in our holiday gift guides

Tell us your preferred guide when you book. We place your product in the most relevant holiday guide, usually in the section that fits it. We take your preference into account, but we can't promise a specific guide, section or position (Featured's position is as described).

Each guide has 6 spots, and one of them is Featured. Your product comes first in the guide and sits at the center of its cover, with a short line under the cover that names your brand and says Sponsored. Because there is one per guide, Featured can sell out first.

You choose one of your in-stock products from the link in your booking email. We check it and write its review. If you don't choose in time, we pick for you.

A researched review written by GiftList, about 200 words (the card shows about 80, and the full review opens in place): who your product is for and why it makes a good gift, three things we like, one honest thing to know, the key details from your product page and, if it has one, its customer rating from your store. It's based on independent research of your product page, its specs and what customers say about it. There's no GiftList star rating and no award badge. You check the facts once before it goes live; the opinions, including the note, are ours. If you quote the review in your own ads, say it was a paid placement.

Yes, and it's optional. Send it by October 24 for a hands-on review: email partners@giftlist.com after you book and we'll send an address. Only after we've really used it do we add a dated line, like "We used it for two weeks", and we may add our own photo. Samples aren't returned, and they don't buy a better review.

Yes. We only write reviews we can stand behind, so if a product has under 4 stars across 25+ reviews or an active recall, we'll ask you to choose another one of yours, or refund you.

Every paid card carries the word Sponsored on the first line of the card, above the product name, as text rather than a badge on the photo, and again at the top of the full review. It can't be removed. A Featured spot is also named under the guide's cover.

Book by October 23 (11:59 PM PDT) and your card goes live by November 1, once your brand is verified and has chosen an in-stock product. After October 23, booking is rolling while spots last, until December 10. A spot booked later is usually live within 5 business days, once your brand is verified and its review is approved. The guides are pinned to the Lists home and to giftlist.com/gift-guides through December 31. Guides may stay published after that; your paid run ends December 31. We send you a live link and a screenshot within 2 business days of your card going live. There's no traffic or sales guarantee.

Every spot includes a brand page on GiftList: your logo, your cover and up to 500 of your in-stock products, refreshed through March 31, 2027, with "More from your brand" under each of them. With an affiliate agreement, its products are eligible for Gift Ideas, search and AI search, under the same relevance checks as every product. It doesn't include collections, a Verified badge, boosts, price-drop alerts or a reporting dashboard.

Not for your guide spot. Your card's Buy button links to your product page. To have your brand page's products included in Gift Ideas, search and AI search, you need an affiliate agreement (Awin, Impact, CJ, Rakuten, Skimlinks or a direct agreement).

Book a spot goes straight to a secure Stripe checkout: no login and no form of ours. You pay by card or US bank account, in US dollars, add your website and your preferred guide, and agree to the Brand Partner Terms there. You get an invoice, and no tax is added. Then we email you a link to choose your product and set up your brand page. If your email address is on your website's domain, your brand is verified automatically; otherwise we verify it.

Yes, for a full refund, by emailing partners@giftlist.com before the booking deadline in your Checkout Summary. If you booked after that deadline, or we move your spot to another guide after it, you can cancel until your card goes live. If our verification or review runs past November 1 (or past 5 business days for a later booking), you can cancel for a full refund until your card goes live. If we can't run your spot, we refund it in full. If a Featured spot can't run as described, we agree a make-good or a refund with you.

A short season summary for your product: wishlist adds and clicks through to your store from its card, each shopper counted at most once a day. Totals from fewer than 10 shoppers are shown as withheld.

We provide your brand page and its refresh through March 31, 2027, and promise nothing after that. We may keep, change or end it, and we'll tell you if we end it.